Autopilot, the marketing automation company, was founded in 2012. It took them two years to hit 2,500 customers, 24,500+ free trial sign-ups, and 21% month-over-month revenue growth. They’ve also landed high-profile clients like Lyft, Microsoft, and CrunchBase in the process. How did a brand new company manage that type of growth? How have they launched […]

If you’re feeling overwhelmed by all of the advice I’ve given you for succeeding at your marketing objectives on social media, don’t worry. It can seem unnatural -absurd, even – to be able to gain crazy amounts of followers and be present on all the social platforms at all times. And creating content is demanding […]

I have spent a great deal of time over the years in negotiations. One of the most interesting things is that the perceptions and realities of negotiations are often drastically different. When you think of the world of negotiations, what comes to mind? High-powered suits in closed-door meetings? Lots of angry scowls and fists pounding […]

Better emails typically translate to better conversion rates. It really can be that simple. But there are billions of emails sent every day. So if your email never gets opened and is lost in the sea ofunread mail, it’s missing the mark. People won’t ever realize what you have to offer if they never see […]

It’s hard not to be repetitive when you blog as much as I do. I’ve brought up long-tail keywordsa lot throughout my blog posts. That’s because I focus a lot on them. They’re the foundation of an effective SEO strategy. Long-tail keywords account for 70% of all web searches. I’ve spent so much time explaining […]

Social media has become a regular part of our daily lives. Marketers know the best way to connect with their audiences is to go where they go. Often, that means meeting them on the social channels they use. As the use of social continues to climb, so does the number of brands that use social […]

Did you know that58%of mobile users check their phones every hour (at least)? What does that mean for your SMS open rates? A pretty impressive number:82.1%. Even 80%of Millennials say their phone is the first thing they check when they wake up. The point is that people keep their phones handy and are always ready […]

Businesses all over the world are using Instagram to improve their bottom lines a figure that makes sense when you consider that 80% of peoplefollow a business on the platform. But, there are a lot of businesses that have yet to take advantage of what Instagram has to offer. If your business belongs to this […]